Green Endeavors (OTCMKTS:GRNE) and Weight Watchers International (NASDAQ:WW) are both consumer cyclical companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, risk, earnings, analyst recommendations, institutional ownership and valuation.

Insider & Institutional Ownership

85.0% of Weight Watchers International shares are owned by institutional investors. 12.0% of Weight Watchers International shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Green Endeavors and Weight Watchers International’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Green Endeavors N/A N/A N/A
Weight Watchers International 11.84% -20.48% 12.29%

Earnings & Valuation

This table compares Green Endeavors and Weight Watchers International’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Green Endeavors N/A N/A N/A N/A N/A
Weight Watchers International $1.51 billion 0.97 $223.75 million $3.19 6.88

Weight Watchers International has higher revenue and earnings than Green Endeavors.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Green Endeavors and Weight Watchers International, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Green Endeavors 0 0 0 0 N/A
Weight Watchers International 1 2 1 0 2.00

Weight Watchers International has a consensus target price of $24.25, indicating a potential upside of 10.43%. Given Weight Watchers International’s higher possible upside, analysts plainly believe Weight Watchers International is more favorable than Green Endeavors.

Summary

Weight Watchers International beats Green Endeavors on 7 of the 8 factors compared between the two stocks.

About Green Endeavors

Green Endeavors, Inc., through its subsidiaries, owns and operates hair salons in Utah, the United States. The company operates two Aveda Lifestyle Salons in the Liberty Heights and Marmalade districts of Salt lake City, Utah. Its salons operations consist of three components, including an Aveda retail store that sells hair care, makeup, skincare, and fragrance products; hair salons, which offer hair care and other salon services, such as makeup, skin care, and nail care; and a training academy, which educates and prepares staff about the culture, services, and products provided by the salon. Green Endeavors, Inc. was founded in 2002 and is based in Salt Lake City, Utah.

About Weight Watchers International

Weight Watchers International, Inc. provides weight management services worldwide. The company operates in four segments: North America, Continental Europe, United Kingdom, and Other. It provides a range of products and services comprising nutritional, activity, behavioral, and lifestyle tools and approaches. The company offers various digital subscription products to wellness and weight management business, which provide interactive and personalized resources that allow users to follow its weight management program via its Web-based and mobile app products, including personal coaching products; and allows members to support each other by sharing their experiences with other people on weight management and wellness journeys. Further, it provides various products, including bars, snacks, cookbooks, kitchen tools, and other products. Additionally, the company licenses its trademarks and other intellectual property in food, beverages, and other consumer products and services. It offers products through its e-commerce platform, magazine subscriptions, publishing, and third-party advertising in publications; and through Websites and sales from the By Mail product. The company was founded in 1961 and is headquartered in New York, New York.

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