Zacks Investment Research downgraded shares of Inuvo (NYSEAMERICAN:INUV) from a hold rating to a sell rating in a report released on Thursday, Zacks.com reports.

According to Zacks, “Inuvo is an Internet marketing and technology company that delivers purchase-ready customers to advertisers through a broad network of websites and applications reaching both desktop and mobile devices. They deliver content and targeted advertisements over the internet and generate revenue when an end user clicks on the advertisements they delivered. They manage their business as two segments, the Partner Network and the Owned and Operated Network. The Partner Network delivers advertisements to their partners’ websites and applications on desktop, tablet and mobile devices. Their proprietary technology platform allows for targeted distribution of advertisements at a scale that measures in the hundreds of millions of advertisements delivered monthly. The Owned and Operated Network designs, builds and markets consumer websites and applications. This segment consists of their mobile-ready ALOT websites and is focused on providing engaging content to their users. “

Shares of Inuvo stock opened at $0.29 on Thursday. Inuvo has a one year low of $0.26 and a one year high of $1.75.

Inuvo (NYSEAMERICAN:INUV) last announced its quarterly earnings data on Wednesday, May 15th. The technology company reported ($0.08) EPS for the quarter. The company had revenue of $15.47 million during the quarter.

In other news, Director Charles D. Morgan acquired 1,650,000 shares of the company’s stock in a transaction dated Monday, July 15th. The stock was acquired at an average cost of $0.30 per share, with a total value of $495,000.00. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link.

An institutional investor recently bought a new position in Inuvo stock. Bank of New York Mellon Corp purchased a new position in shares of Inuvo Inc (NYSEAMERICAN:INUV) in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund purchased 39,042 shares of the technology company’s stock, valued at approximately $42,000. Bank of New York Mellon Corp owned about 0.12% of Inuvo at the end of the most recent reporting period.

Inuvo Company Profile

Inuvo, Inc, together with its subsidiaries, a technology company, provides data-driven platforms that automatically identify and message online audiences across video, mobile, connected TV, display, and social and native devices, channels, and formats in the United States. The company's digital marketplace allows advertisers and publishers the opportunity to buy and sell advertising space in real time.

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