DATATRAK International (OTCMKTS:DTRK) and Acxiom (NASDAQ:ACXM) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, dividends, risk, profitability and earnings.

Analyst Ratings

This is a summary of current ratings and price targets for DATATRAK International and Acxiom, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DATATRAK International 0 0 0 0 N/A
Acxiom 0 0 3 0 3.00

Acxiom has a consensus price target of $51.33, indicating a potential upside of 5.89%. Given Acxiom’s higher probable upside, analysts clearly believe Acxiom is more favorable than DATATRAK International.

Insider and Institutional Ownership

94.5% of Acxiom shares are held by institutional investors. 8.0% of DATATRAK International shares are held by company insiders. Comparatively, 3.5% of Acxiom shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares DATATRAK International and Acxiom’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
DATATRAK International $7.45 million 1.70 $160,000.00 N/A N/A
Acxiom N/A N/A N/A N/A N/A

DATATRAK International has higher revenue and earnings than Acxiom.

Profitability

This table compares DATATRAK International and Acxiom’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
DATATRAK International 5.75% 85.13% 7.90%
Acxiom N/A N/A N/A

Summary

DATATRAK International beats Acxiom on 5 of the 8 factors compared between the two stocks.

DATATRAK International Company Profile

DATATRAK International, Inc., a technology and services company, provides unified clinical solutions and related services for the clinical trials industry. The company offers DATATRAK ONE Unified Experience, a clinical enterprise solution that allows clinical users and service providers to design, deliver, and manage clinical trials. Its products include UX CTMS 360 for planning and managing trials; UX Trial to streamline design-to-deployment process using a tool; UX EDC & Medical Coding for capturing and delivering data; UX Randomization and Trial Supply Management to randomize patients and automate supply; UX Patient Data Capture; UX Safety; and UX Training to train users and track certificates. The company also provides DATATRAK Clinical Consulting Services, such as training, support, learning center, Software as a Service hosting, standards, and trial design services. It serves contract research organizations, pharma and biotech companies, and clinical trial device companies. DATATRAK International, Inc. was founded in 1991 and is headquartered in Mayfield Heights, Ohio.

Acxiom Company Profile

Acxiom Corporation operates a technology and enablement services company in the United States, Europe, the Asia-Pacific, and internationally. The company operates through three segments: Connectivity, Audience Solutions, and Marketing Services. The Connectivity segment provides a foundational identity resolution layer, which enables its clients to identify and reach consumers across channels and measure the impact of marketing on sales. This segment offers LiveRamp IdentityLink, an identity resolution service that ties data back to real people and makes it possible to onboard that data for people-based marketing initiatives across digital channels. Its IdentityLink serves brands and agencies, marketing technology providers, data owners, and publishers. The Audience Solutions segment offers consumer demographics products, including InfoBase products to marketers with the ability to identify and reach the right audience with the right message across traditional and digital channels; and AbiliTec, which enables brands recognize individuals and households using various types of input variables and connect identities online and offline. The Marketing Services segment offers marketing database services, and strategy and analytics. The company serves companies and organizations in the financial services, insurance, information services, direct marketing, retail, consumer packaged goods, technology, automotive, healthcare, travel, and communications industries, as well as in the non-profit and government sectors. Acxiom Corporation was founded in 1969 and is headquartered in Conway, Arkansas.

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