JD.Com (NASDAQ:JD) and Yunji (NASDAQ:YJ) are both retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, profitability, valuation, risk and earnings.

Valuation & Earnings

This table compares JD.Com and Yunji’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
JD.Com $67.20 billion 0.49 -$362.39 million ($0.03) -908.67
Yunji $1.89 billion 1.30 -$8.68 million N/A N/A

Yunji has lower revenue, but higher earnings than JD.Com.

Analyst Recommendations

This is a summary of current recommendations and price targets for JD.Com and Yunji, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JD.Com 0 9 12 0 2.57
Yunji 0 0 1 0 3.00

JD.Com currently has a consensus price target of $32.24, suggesting a potential upside of 18.26%. Yunji has a consensus price target of $14.70, suggesting a potential upside of 28.95%. Given Yunji’s stronger consensus rating and higher probable upside, analysts clearly believe Yunji is more favorable than JD.Com.


This table compares JD.Com and Yunji’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
JD.Com 0.69% 0.46% 0.14%
Yunji N/A N/A N/A

Insider & Institutional Ownership

48.6% of JD.Com shares are held by institutional investors. 16.6% of JD.Com shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


JD.Com beats Yunji on 7 of the 11 factors compared between the two stocks.

JD.Com Company Profile

JD.com, Inc., through its subsidiaries, operates as an e-commerce company and retail infrastructure service provider in the People's Republic of China. It operates in two segments, JD Retail and New Businesses. The company offers home appliances; mobile handsets and other digital products; desktop, laptop, and other computers, as well as printers and other office equipment; furniture and household goods; apparel; cosmetics, personal care items, and pet products; women's shoes, bags, jewelry, and luxury goods; men's shoes, sports gears, and fitness equipment; automobiles and accessories; maternal and childcare products, toys, and musical instruments; and food, beverage, and fresh produce. It also provides gifts, flowers, and plants; nutritional supplements; books, e-books, music, movie, and other media products; and virtual goods, such as online travel agency, attraction tickets, and prepaid phone and game cards, as well as industrial products. In addition, the company offers an online marketplace for third-party sellers to sell products to customers; and transaction processing and billing, value-added fulfillment, and other services. Further, it provides online marketing services for suppliers, merchants, and other partners; supply chain and logistics services for various industries; and consumer financing services to individual customers. Additionally, the company offers online-to-offline solutions, as well as online and in-person payment options and customer services. JD.com, Inc. offers its products through its Website jd.com and mobile apps, as well as directly to customers. As of December 31, 2018, JD.com, Inc. operated fulfillment centers in 7 cities; and 550 warehouses in 81cities covering various counties and districts. The company has strategic cooperation agreement with Tencent Holdings Limited. JD.com, Inc. is headquartered in Beijing, China.

Yunji Company Profile

Yunji Inc. operates a social e-commerce platform in the People's Republic of China. It offers a range of product categories that cater various daily needs of users and their households, including beauty and personal care, household goods, food and fresh produce, computer and electronics, apparel, bags and cases, baby and maternity products, and home appliances. The company was founded in 2015 and is headquartered in Hangzhou, China.

Receive News & Ratings for JD.Com Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for JD.Com and related companies with MarketBeat.com's FREE daily email newsletter.