Nearly A Quarter Of Americans Have Deleted Facebook App
A new study from the Pew Research Center shows that nearly a quarter of Americans have deleted the Facebook app from their phone in the last year. The study found that 26 percent of the respondents reported deleting the app from their phone. In the 18- to 29-year-old age range, 44 percent of study participants reported deleting the app.
The study, conducted between May 29 and June 11, surveyed over 4,500 American adults. In all, 74 percent of Facebook users say they’ve taken action to increase their privacy and reduce their usage of the app. Slightly more than 50 percent of the respondents reported adjusting their privacy settings. A little over 40 percent of the study participants reported having taken a break from checking Facebook for several weeks or more.
The new study was taken shortly after the Cambridge Analytica scandal broke. The British data company was found to have exfiltrated personal data from Facebook which it used to manipulate voters in America and Great Britain. Facebook has been facing controversies over misinformation and the way it provides access to user data for over a year now. Facebook COO Sheryl Sandberg recently testified in front of a Senate committee on how foreign governments are utilizing social media to spread propaganda.
It was surprising to some that so many of the participants reported that they were taking steps to reduce their Facebook usage. While Facebook is a huge network with over 1 billion users, a broader trend of people deleting the app will eventually start to take a toll on Facebook’s financial results. The prospect is already beginning to spook investors. Shares of the company have been on a downward trend since news of the scandals first emerged.