Zacks Investment Research downgraded shares of SKY (OTCMKTS:SKYAY) from a hold rating to a strong sell rating in a report issued on Thursday, August 23rd.

According to Zacks, “Sky plc offers entertainment and communications service. The Company offers Sky TV, on demand television programs; Sky Broadband offers broadband and telephony services; NOW TV is a streaming service and provides access to the Sky’s content; Sky Sports’ channels broadcast live sport, news and analysis, from football and golf to cricket and tennis; Sky Entertainment offers entertainment channels Sky 1, Sky Living, Sky Atlantic and Sky Arts; Sky News provides news and analysis; Sky Media is an advertising sales house and offers advertisers access to television channels; Sky Business provides Sky’s television and WiFi services; Sky Bet offers online betting and gaming services. Sky plc formerly known as British Sky Broadcasting Group plc is based in Isleworth, the United Kingdom. “

Separately, Buckingham Research began coverage on SKY in a research note on Tuesday, June 26th. They issued a neutral rating on the stock. Two analysts have rated the stock with a hold rating and three have assigned a buy rating to the stock. SKY presently has a consensus rating of Buy and a consensus target price of $90.00.

SKYAY traded up $1.07 during trading on Thursday, hitting $83.50. The company’s stock had a trading volume of 621 shares, compared to its average volume of 1,516. SKY has a twelve month low of $46.90 and a twelve month high of $81.90.

SKY Company Profile

Sky plc, together with its subsidiaries, engages in entertainment and communications businesses. The company offers pay television broadcasting and home communications services, including broadband and telephone services; over-the-top subscriptions; and HD, UHD, multiscreen, line rental, second smartcard, premium HD, and mobile TV, as well as on demand services, such as Catch Up TV and box sets.

Read More: Price to Earnings Ratio (PE) Basics

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