Media stories about Harley-Davidson (NYSE:HOG) have trended somewhat positive on Sunday, Accern reports. The research group identifies positive and negative news coverage by reviewing more than twenty million blog and news sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to one, with scores closest to one being the most favorable. Harley-Davidson earned a media sentiment score of 0.08 on Accern’s scale. Accern also gave news articles about the company an impact score of 46.6660295052094 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the near term.

Here are some of the headlines that may have impacted Accern Sentiment Analysis’s analysis:

Several equities analysts recently commented on HOG shares. Citigroup increased their price objective on shares of Harley-Davidson from $50.00 to $53.00 and gave the company a “buy” rating in a research note on Wednesday, August 8th. Argus raised their price target on shares of Harley-Davidson from $48.00 to $50.00 and gave the company a “buy” rating in a research note on Wednesday, June 20th. Zacks Investment Research raised shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $48.00 price target for the company in a research note on Tuesday, May 22nd. Stifel Nicolaus lifted their target price on shares of Harley-Davidson from $45.00 to $46.00 and gave the stock a “hold” rating in a research note on Wednesday, July 25th. Finally, Royal Bank of Canada lowered their target price on shares of Harley-Davidson to $40.00 and set a “market perform” rating for the company in a research note on Tuesday, June 26th. Three analysts have rated the stock with a sell rating, six have given a hold rating and five have given a buy rating to the company’s stock. The company has a consensus rating of “Hold” and a consensus price target of $48.27.

Shares of NYSE HOG traded down $0.28 during mid-day trading on Friday, reaching $44.27. 1,655,525 shares of the company’s stock traded hands, compared to its average volume of 1,592,707. Harley-Davidson has a 1-year low of $39.34 and a 1-year high of $56.50. The stock has a market capitalization of $7.41 billion, a P/E ratio of 12.02, a P/E/G ratio of 1.44 and a beta of 0.97. The company has a debt-to-equity ratio of 2.25, a current ratio of 1.35 and a quick ratio of 1.21.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Tuesday, July 24th. The company reported $1.52 earnings per share for the quarter, topping the consensus estimate of $1.41 by $0.11. Harley-Davidson had a net margin of 10.08% and a return on equity of 31.70%. The business had revenue of $1.53 billion for the quarter, compared to analysts’ expectations of $1.43 billion. During the same period in the previous year, the company earned $1.48 earnings per share. The firm’s revenue for the quarter was down 3.3% compared to the same quarter last year. equities research analysts anticipate that Harley-Davidson will post 3.87 earnings per share for the current fiscal year.

The business also recently disclosed a quarterly dividend, which will be paid on Friday, September 28th. Shareholders of record on Tuesday, September 18th will be given a $0.37 dividend. This represents a $1.48 annualized dividend and a yield of 3.34%. The ex-dividend date of this dividend is Monday, September 17th. Harley-Davidson’s dividend payout ratio is 42.29%.

In other Harley-Davidson news, insider Lawrence G. Hund sold 37,040 shares of the business’s stock in a transaction that occurred on Friday, August 10th. The shares were sold at an average price of $43.33, for a total value of $1,604,943.20. Following the completion of the transaction, the insider now owns 29,715 shares of the company’s stock, valued at approximately $1,287,550.95. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, Director Jochen Zeitz sold 1,598 shares of the business’s stock in a transaction that occurred on Monday, August 6th. The stock was sold at an average price of $43.50, for a total transaction of $69,513.00. The disclosure for this sale can be found here. In the last ninety days, insiders sold 51,225 shares of company stock worth $2,221,739. Insiders own 0.58% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc primarily manufactures and sells cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designs, manufactures, and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services.

Further Reading: Return on Investment (ROI) Defined, Explained

Insider Buying and Selling by Quarter for Harley-Davidson (NYSE:HOG)

Receive News & Ratings for Harley-Davidson Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Harley-Davidson and related companies with MarketBeat.com's FREE daily email newsletter.