News headlines about Harley-Davidson (NYSE:HOG) have trended somewhat negative recently, according to Accern Sentiment Analysis. Accern scores the sentiment of press coverage by analyzing more than twenty million news and blog sources in real-time. Accern ranks coverage of public companies on a scale of negative one to one, with scores nearest to one being the most favorable. Harley-Davidson earned a media sentiment score of -0.02 on Accern’s scale. Accern also gave news stories about the company an impact score of 45.8052142497559 out of 100, indicating that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the immediate future.

Here are some of the news headlines that may have impacted Accern Sentiment Analysis’s rankings:

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Shares of Harley-Davidson (HOG) traded down $0.29 during mid-day trading on Wednesday, hitting $44.56. The company’s stock had a trading volume of 264,764 shares, compared to its average volume of 3,139,995. Harley-Davidson has a one year low of $43.40 and a one year high of $63.40. The stock has a market cap of $7,548.30, a P/E ratio of 15.05, a P/E/G ratio of 1.49 and a beta of 0.86. The company has a quick ratio of 1.06, a current ratio of 1.23 and a debt-to-equity ratio of 2.49.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings results on Tuesday, January 30th. The company reported $0.54 earnings per share for the quarter, beating the Zacks’ consensus estimate of $0.46 by $0.08. The firm had revenue of $1.05 billion for the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a return on equity of 31.23% and a net margin of 10.62%. The company’s revenue for the quarter was up 12.2% compared to the same quarter last year. During the same period in the previous year, the business earned $0.27 earnings per share. research analysts expect that Harley-Davidson will post 3.77 EPS for the current year.

The firm also recently announced a quarterly dividend, which was paid on Friday, March 2nd. Investors of record on Wednesday, February 14th were paid a $0.37 dividend. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.37. This represents a $1.48 annualized dividend and a yield of 3.32%. The ex-dividend date of this dividend was Tuesday, February 13th. Harley-Davidson’s dividend payout ratio is presently 49.66%.

Harley-Davidson declared that its board has approved a stock buyback plan on Monday, February 5th that allows the company to repurchase 15,000,000 shares. This repurchase authorization allows the company to purchase shares of its stock through open market purchases. Stock repurchase plans are typically a sign that the company’s management believes its stock is undervalued.

Several research analysts have commented on the stock. Wedbush dropped their price objective on shares of Harley-Davidson to $49.00 and set a “neutral” rating for the company in a research note on Wednesday, January 10th. Stifel Nicolaus decreased their price objective on Harley-Davidson from $54.00 to $49.00 and set a “hold” rating for the company in a report on Wednesday, January 31st. Zacks Investment Research upgraded shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $55.00 target price for the company in a report on Friday, February 2nd. ValuEngine lowered Harley-Davidson from a “buy” rating to a “hold” rating in a research note on Friday, February 2nd. Finally, Wells Fargo & Co dropped their target price on Harley-Davidson from $59.00 to $53.00 and set an “outperform” rating on the stock in a research report on Thursday, February 1st. Three analysts have rated the stock with a sell rating, fifteen have assigned a hold rating and six have assigned a buy rating to the stock. The company presently has a consensus rating of “Hold” and a consensus target price of $52.00.

In other Harley-Davidson news, VP Tchernavia Rocker sold 1,401 shares of the business’s stock in a transaction dated Monday, February 12th. The stock was sold at an average price of $47.74, for a total transaction of $66,883.74. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, VP Paul J. Jones sold 870 shares of the company’s stock in a transaction dated Monday, February 5th. The stock was sold at an average price of $47.62, for a total value of $41,429.40. Following the completion of the sale, the vice president now directly owns 3,399 shares of the company’s stock, valued at approximately $161,860.38. The disclosure for this sale can be found here. Corporate insiders own 0.70% of the company’s stock.

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About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Insider Buying and Selling by Quarter for Harley-Davidson (NYSE:HOG)

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