Critical Survey: ReachLocal (RLOC) versus Its Rivals
ReachLocal (NASDAQ: RLOC) is one of 34 publicly-traded companies in the “Advertising & Marketing” industry, but how does it weigh in compared to its competitors? We will compare ReachLocal to similar businesses based on the strength of its risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.
This table compares ReachLocal and its competitors’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
This is a breakdown of recent ratings and recommmendations for ReachLocal and its competitors, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
As a group, “Advertising & Marketing” companies have a potential upside of 22.94%.
Insider and Institutional Ownership
57.8% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 22.0% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares ReachLocal and its competitors top-line revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Net Income||Price/Earnings Ratio|
|ReachLocal Competitors||$2.71 billion||$171.61 million||-508.95|
ReachLocal’s competitors have higher revenue and earnings than ReachLocal. ReachLocal is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.
ReachLocal competitors beat ReachLocal on 5 of the 7 factors compared.
ReachLocal Company Profile
ReachLocal, Inc. (ReachLocal) offers a range of online marketing and reporting solutions. The Company’s digital marketing solution consists of products and solutions in three categories: digital advertising (including ReachSearch, ReachDisplay, ReachDisplay InApp and ReachRetargeting); Web presence (including ReachSite+ReachEdge, ReachSEO, ReachCast, ReachListings and TotalLiveChat), and software (ReachEdge and Kickserv). It focuses on small to medium-sized businesses (SMBs). The Company delivers its suite of products and solutions to local businesses through a combination of its technology platform, its direct inside and outside sales force, and select third-party agencies and resellers. It also focuses on certain core verticals, which include home services, professional services, specialty services and healthcare. It also provides solutions to multi-location advertisers, such as franchises and other businesses that have multiple locations across a number of cities and states.
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