Positive News Coverage Somewhat Unlikely to Impact Marketo (MKTO) Share Price
News articles about Marketo (NASDAQ:MKTO) have trended positive recently, Accern Sentiment reports. The research firm ranks the sentiment of media coverage by reviewing more than 20 million news and blog sources in real time. Accern ranks coverage of public companies on a scale of negative one to one, with scores closest to one being the most favorable. Marketo earned a media sentiment score of 0.27 on Accern’s scale. Accern also gave press coverage about the software maker an impact score of 46.7939382862366 out of 100, meaning that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the near term.
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Marketo, Inc is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight.
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