Borderfree (NASDAQ: BRDR) is one of 30 publicly-traded companies in the “E-commerce & Auction Services” industry, but how does it weigh in compared to its competitors? We will compare Borderfree to similar businesses based on the strength of its risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Valuation and Earnings

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This table compares Borderfree and its competitors gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Borderfree N/A N/A -77.78
Borderfree Competitors $5.39 billion $930.06 million 247.18

Borderfree’s competitors have higher revenue and earnings than Borderfree. Borderfree is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Borderfree and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Borderfree -18.56% -16.07% -12.01%
Borderfree Competitors -10.90% -20.30% -6.46%

Insider and Institutional Ownership

53.5% of shares of all “E-commerce & Auction Services” companies are owned by institutional investors. 17.1% of shares of all “E-commerce & Auction Services” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Borderfree and its competitors, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Borderfree 0 0 0 0 N/A
Borderfree Competitors 106 749 1697 94 2.67

As a group, “E-commerce & Auction Services” companies have a potential upside of 3.32%. Given Borderfree’s competitors higher possible upside, analysts clearly believe Borderfree has less favorable growth aspects than its competitors.

Summary

Borderfree competitors beat Borderfree on 7 of the 8 factors compared.

About Borderfree

Borderfree, Inc. (Borderfree) is engaged in the e-commerce, operating a technology and services platform to enable the United States retailers to transact with international shoppers. The retailers and brands, which the Company refers to as their customers, that integrate the Company’s solution use the Borderfree platform to develop an e-commerce business across Web, mobile and in-store channels. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage, and global logistics services. The Borderfree platform consists of technology, data, know-how and services that span: consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care, and global consumer insights and marketing.

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