Media coverage about British American Tobacco (NYSE:BTI) has been trending somewhat positive recently, Accern Sentiment reports. The research firm rates the sentiment of media coverage by reviewing more than 20 million blog and news sources. Accern ranks coverage of companies on a scale of negative one to one, with scores nearest to one being the most favorable. British American Tobacco earned a media sentiment score of 0.24 on Accern’s scale. Accern also gave news coverage about the company an impact score of 46.1874333711838 out of 100, indicating that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the near future.

Here are some of the media stories that may have impacted Accern’s rankings:

Shares of British American Tobacco (NYSE:BTI) opened at $70.07 on Monday. British American Tobacco has a 1 year low of $60.15 and a 1 year high of $73.41. The company has a quick ratio of 0.48, a current ratio of 0.87 and a debt-to-equity ratio of 1.91.

The company also recently announced a None dividend, which will be paid on Tuesday, February 13th. Investors of record on Friday, December 29th will be given a dividend of $0.581 per share. The ex-dividend date of this dividend is Thursday, December 28th. This represents a yield of 1.73%.

Several research analysts have weighed in on the stock. Zacks Investment Research lowered shares of British American Tobacco from a “buy” rating to a “hold” rating in a research report on Thursday, December 14th. Goldman Sachs Group upgraded shares of British American Tobacco from a “neutral” rating to a “buy” rating in a research report on Monday, October 9th. Finally, Jefferies Group set a $78.00 price target on shares of British American Tobacco and gave the company a “buy” rating in a research report on Saturday, November 18th. One equities research analyst has rated the stock with a sell rating and thirteen have issued a buy rating to the company. The company currently has a consensus rating of “Buy” and an average target price of $79.00.

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About British American Tobacco

British American Tobacco p.l.c. is a tobacco and next generation products company. The Company’s tobacco product range includes cigarettes, fine cut (roll-your-own and make-your-own tobacco) and Swedish-style snus. Its segments include Asia-Pacific, Americas, Western Europe, and Eastern Europe, Middle East and Africa (EEMEA).

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