The wireless price war has finally become real. Verizon has introduced its own unlimited data plan that starts at $80 monthly, as the huge carrier has finally joined its competitors in shifting from monthly allowances of data, one of the most hated practices in the industry.

Smaller rivals T-Mobile and Sprint introduced slightly less expensive unlimited plans during last summer, which helped to attract millions of new subscribers.

Verizon has said previously it was not interested in the unlimited plans, but its growth in wireless customers tapered off during the last quarter of 2016.

Under this new plan, which starts Monday February 13, customers at Verizon will receive as much data, talk and text as they want per line, although the download rates might be slowed once they reach 22GB per line each month.

Those limits are similar to ones imposed by competitors. However, unlike T-Mobile and Sprint, Verizon announced it was not downgrading the streaming video quality for users of unlimited data.

Verizon also kept prices that were slightly higher than its competitors. The new data plan is $80 per line for one line and up $180 for four lines.

Less the occasional short promotion, Sprint’s unlimited plan has a $60 per line starting point and increases to $150 for four different lines. This week the carrier started a new limited promotion that offers 5 lines for just $90 a month for a period of 12 months of the contract.

T-Mobile’s unlimited plan begins at a price for one line of $70 and reaches a top for four lines of $160 per month. In January, T-Mobile stopped its taxes and surcharges as other fees, effectively cutting the price of its unlimited plans by 10% or even more.

AT&T offers its own unlimited data plans that start at $100 for one line and just to those customers who subscribe to its satellite service DirecTV.

A number of analysts predicted that Verizon would continue to stay away from unlimited data plans due to having less available spectrum per each subscriber than its smaller competitors.

Customers on the unlimited plans likely will uses much more data when limited to only 5GB or 10GB month, which could cause crowding on the its network.

However, the carrier announced it added sufficient advanced equipment to take care of the additional traffic.

In January, Verizon said that the competition amongst wireless carriers had hit harder its bottom line than anticipated and does not expect to see revenue growth during 2017.

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