Headlines about HFF (NYSE:HF) have trended somewhat positive this week, according to Accern Sentiment. The research firm scores the sentiment of media coverage by reviewing more than 20 million news and blog sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores closest to one being the most favorable. HFF earned a news impact score of 0.05 on Accern’s scale. Accern also gave media headlines about the financial services provider an impact score of 44.0962706091141 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the company’s share price in the near future.

These are some of the news stories that may have impacted Accern’s analysis:

Several equities research analysts have issued reports on the company. BidaskClub upgraded HFF from a “buy” rating to a “strong-buy” rating in a report on Wednesday, June 28th. Zacks Investment Research upgraded HFF from a “hold” rating to a “buy” rating and set a $41.00 price objective on the stock in a report on Monday, July 31st. Finally, ValuEngine upgraded HFF from a “hold” rating to a “buy” rating in a report on Thursday, July 6th. One investment analyst has rated the stock with a sell rating, three have issued a hold rating and three have issued a buy rating to the stock. The stock currently has an average rating of “Hold” and an average target price of $34.50.

Shares of HFF (NYSE HF) traded down 1.13% during midday trading on Thursday, hitting $40.25. The stock had a trading volume of 144,231 shares. The firm has a market cap of $1.55 billion, a PE ratio of 18.24 and a beta of 1.18. The firm has a 50-day moving average of $37.85 and a 200 day moving average of $33.53. HFF has a 12-month low of $24.84 and a 12-month high of $41.06.

HFF (NYSE:HF) last announced its earnings results on Thursday, July 27th. The financial services provider reported $0.49 earnings per share for the quarter, beating the consensus estimate of $0.40 by $0.09. HFF had a return on equity of 40.20% and a net margin of 15.51%. The firm had revenue of $137.36 million during the quarter, compared to the consensus estimate of $127.81 million. On average, analysts expect that HFF will post $2.29 earnings per share for the current year.

In other HFF news, CEO Mark Gibson sold 21,027 shares of the company’s stock in a transaction that occurred on Wednesday, September 27th. The stock was sold at an average price of $38.92, for a total value of $818,370.84. Following the completion of the transaction, the chief executive officer now owns 447,364 shares of the company’s stock, valued at approximately $17,411,406.88. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, President Joe Thornton, Jr. sold 36,432 shares of the company’s stock in a transaction that occurred on Tuesday, September 19th. The shares were sold at an average price of $37.19, for a total value of $1,354,906.08. Following the completion of the transaction, the president now directly owns 525,090 shares of the company’s stock, valued at approximately $19,528,097.10. The disclosure for this sale can be found here. In the last ninety days, insiders sold 245,064 shares of company stock valued at $9,280,216. Insiders own 5.70% of the company’s stock.

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About HFF

HFF, Inc is a holding company. The Company holds the partnership interests in Holliday Fenoglio Fowler, L.P. and HFF Securities L.P. (together, the Operating Partnerships), held through the subsidiary HFF Partnership Holdings, LLC, and all of the outstanding shares of Holliday GP Corp. (Holliday GP).

Insider Buying and Selling by Quarter for HFF (NYSE:HF)

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