Autobytel (NASDAQ: ABTL) is one of 37 public companies in the “Advertising & Marketing” industry, but how does it compare to its rivals? We will compare Autobytel to similar companies based on the strength of its analyst recommendations, institutional ownership, earnings, dividends, profitability, valuation and risk.

Analyst Ratings

This is a summary of current recommendations for Autobytel and its rivals, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autobytel 0 1 1 0 2.50
Autobytel Competitors 75 523 916 19 2.57

Autobytel presently has a consensus target price of $20.00, indicating a potential upside of 182.09%. As a group, “Advertising & Marketing” companies have a potential upside of 14.82%. Given Autobytel’s higher possible upside, equities research analysts plainly believe Autobytel is more favorable than its rivals.

Valuation & Earnings

This table compares Autobytel and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Autobytel $156.22 million $14.97 million 19.16
Autobytel Competitors $1.10 billion $149.96 million 19.91

Autobytel’s rivals have higher revenue and earnings than Autobytel. Autobytel is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.


This table compares Autobytel and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Autobytel 3.15% 10.96% 8.20%
Autobytel Competitors -7.21% -10.09% -3.33%

Volatility & Risk

Autobytel has a beta of 0.97, suggesting that its share price is 3% less volatile than the S&P 500. Comparatively, Autobytel’s rivals have a beta of 1.05, suggesting that their average share price is 5% more volatile than the S&P 500.

Insider and Institutional Ownership

58.6% of Autobytel shares are owned by institutional investors. Comparatively, 59.3% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 12.8% of Autobytel shares are owned by company insiders. Comparatively, 22.1% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


Autobytel rivals beat Autobytel on 9 of the 13 factors compared.

About Autobytel

Autobytel Inc. is an automotive marketing services company that assists automotive retail dealers and automotive manufacturers market and sell new and used vehicles to consumers through the programs for online lead referrals, dealer marketing products and services, and online advertising programs and mobile products. The Company operates through providing automotive marketing services segment. Its consumer-facing automotive Websites, including Website, provide consumers with information and tools to aid them with the automotive purchase decisions and ability to submit inquiries requesting dealers to contact the consumers regarding purchasing or leasing vehicles. Its AutoWeb pay-per-click advertising marketplace program uses technology to refer consumer traffic to dealers and manufacturer Websites. For consumers who may not be able to secure loans through conventional lending sources, the Websites provide these consumers the ability to submit inquiries requesting dealers.

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