Rocket Fuel (NASDAQ: FUEL) and (NASDAQ:ABTL) are both cyclical consumer goods & services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, valuation, profitability, analyst recommendations, risk, dividends and earnings.

Valuation and Earnings

This table compares Rocket Fuel and ‘s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Rocket Fuel $420.47 million 0.29 -$16.55 million ($1.50) -1.73
N/A N/A N/A N/A N/A

has higher revenue, but lower earnings than Rocket Fuel.

Profitability

This table compares Rocket Fuel and ‘s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rocket Fuel -20.05% -120.35% -28.17%
N/A N/A N/A

Analyst Ratings

This is a summary of current ratings for Rocket Fuel and , as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocket Fuel 1 3 1 0 2.00
0 0 0 0 N/A

Rocket Fuel presently has a consensus price target of $3.65, indicating a potential upside of 40.38%.

Insider and Institutional Ownership

40.4% of Rocket Fuel shares are owned by institutional investors. 34.9% of Rocket Fuel shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Rocket Fuel beats on 4 of the 7 factors compared between the two stocks.

Rocket Fuel Company Profile

Rocket Fuel Inc. is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget consumers across addressable channels, including display, mobile and video, and across addressable devices, such as tablets, set top boxes, television and mobile phones. It offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its customers or their agencies directly.

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