DS Healthcare Group (NASDAQ: DSKX) and Nautilus Group, Inc. (The) (NYSE:NLS) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, dividends, risk and institutional ownership.

Risk & Volatility

DS Healthcare Group has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500. Comparatively, Nautilus Group, Inc. (The) has a beta of 2.13, indicating that its share price is 113% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and target prices for DS Healthcare Group and Nautilus Group, Inc. (The), as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DS Healthcare Group 0 0 0 0 N/A
Nautilus Group, Inc. (The) 0 0 6 0 3.00

Nautilus Group, Inc. (The) has a consensus price target of $22.67, suggesting a potential upside of 31.40%. Given Nautilus Group, Inc. (The)’s higher probable upside, analysts plainly believe Nautilus Group, Inc. (The) is more favorable than DS Healthcare Group.

Valuation and Earnings

This table compares DS Healthcare Group and Nautilus Group, Inc. (The)’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
DS Healthcare Group N/A N/A N/A ($0.77) -0.01
Nautilus Group, Inc. (The) $396.86 million 1.34 $52.78 million $0.92 18.75

Nautilus Group, Inc. (The) has higher revenue and earnings than DS Healthcare Group. DS Healthcare Group is trading at a lower price-to-earnings ratio than Nautilus Group, Inc. (The), indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares DS Healthcare Group and Nautilus Group, Inc. (The)’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
DS Healthcare Group -104.81% N/A -196.55%
Nautilus Group, Inc. (The) 7.25% 17.22% 8.93%

Institutional and Insider Ownership

8.5% of DS Healthcare Group shares are owned by institutional investors. Comparatively, 97.5% of Nautilus Group, Inc. (The) shares are owned by institutional investors. 19.4% of DS Healthcare Group shares are owned by insiders. Comparatively, 3.7% of Nautilus Group, Inc. (The) shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Nautilus Group, Inc. (The) beats DS Healthcare Group on 9 of the 10 factors compared between the two stocks.

DS Healthcare Group Company Profile

DS Healthcare Group, Inc., doing business as DS Laboratories, is a personal care, product development and marketing company. The Company develops and markets branded personal care products that address thinning hair conditions, skin care and other personal care needs. It develops technologies and products for hair care and personal care needs. Its technologies include Liposome Technology, which acts as a carrier agent, and is designed to enhance the act ion of the active ingredients in its products, and Nanosome Technology, which acts as a delivery vehicle, and is designed to infuse active compounds into targeted cells. The Company products are primarily sold under its DS Laboratories brand. It also sells certain products under its Polaris Labs and Sigma Skin brands. It markets and sells these products through salons, spas, department stores, specialty retailers and distributors. The Company offers products under three product categories: Hair Care, Skin Care and Personal Care.

Nautilus Group, Inc. (The) Company Profile

Nautilus, Inc. is a consumer fitness products company. The Company operates through two segments: Direct and Retail. Its principal business activities include designing, developing, sourcing and marketing of cardio and strength fitness products and related accessories for consumer use, primarily in the United States and Canada, but also in international markets outside North America. The Direct business offers products directly to consumers through television advertising, catalogs and the Internet. In its Direct business, the Company markets and sells its products, principally Bowflex cardio and strength products, directly to consumers. The Retail business offers its products through a network of independent retail companies and specialty retailers with stores and Websites located in the United States and internationally. In its Retail business, the Company markets and sells a line of consumer fitness equipment under the Nautilus, Octane Fitness, Schwinn, Universal and Bowflex brands.

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